Job Description

POSITION SUMMARY

The VP of Social Media is responsible for overseeing the social media team including Videographers, Editors, Photographers, and Social Media Coordinators. This role encompasses leading the end-to-end social presence of our executive leadership, the company brand, and our broader ecosystem.

This individual will work alongside our executive team, influence brand direction, and help scale a category-defining leadership platform across business and personal development audiences. Ultimately, this person will serve as a social media partner for our President and brand.

OBJECTIVES

• Drive follower growth, reach, and engagement across all platforms with hard targets tied to revenue and lead-gen growth for all social media brands and our company.
• Use platform analytics, audience insights, trend data, and competitive benchmarking to inform social media strategy aligned with brand objectives
• Establish a “test, learn, scale” framework where all creative ideas (for formats, hooks, CTAs, and styles) are tested, tracked, and validated through performance metrics
• Oversee strategic media coverage for company wide events and courses to ensure that the correct content is being captured throughout the day
• Develop reporting systems and dashboards to give executives visibility into what content is winning, why, and how this is informing the strategy moving forward
• Develop a trendspotting process that leads the team to convert on-trend, platform-native, algorithm-savvy, audience-based trends into brand-relevant content quickly including smart duplication of top-performing styles and competitors’ wins’
• Mentor and manage a team of creators and coordinators to ensure deadlines and targets are hit for content creation by fostering a culture of accountability, iteration, and creative excellence
• Collaborate with the larger marketing team to amplify organic wins through paid spend
• Develop clear, platform-specific playbooks to optimize all channels
• Oversee the creation of content schedules that match relevant campaigns, promotions, and company events
• Maintain tight relationships with all third party vendors to ensure content is created and aligned with our company.
• Stay current with industry and social media trends, tools, platforms, innovations, and best practices
• Define and lead influencer strategy, identifying opportunities for alignment with key brand and organizational objectives
• Engage in internal company wide promotion of events and encourage team members to promote the brands on their personal accounts

COMPETENCIES

• Extremely proficient with platforms such as, Facebook, Instagram, YouTube, Tik Tok, and LinkedIn
• Understands how to effectively track and manage a content calendar
• Ability to optimize social media content strategically to drive results
• Strong proficiency and ability to navigate and leverage all social media platforms for company use
• Ability to navigate team and technical challenges during events
• Strong understanding of how to leverage data to optimize social media content and results
• Understanding of Videography/Photography best practices in order to give feedback on edits and develop high quality content
• Ability to understand the big picture as well as nuances of all social media platforms
• Ability to analyze performance metrics of social media posts or campaigns to effectively guide and pivot strategy for the team.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Business Management or related field preferred
• 8+ years in social media or digital brand strategy, ideally in entrepreneurial, influencer, or business education spaces.
• Demonstrated success scaling brands and personalities

PHYSICAL REQUIREMENTS

• Prolonged periods sitting at a desk and working on a computer
• Prolonged periods of standing and movement during event days
• This position will require travel: up to 20%

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, we recognize that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

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