Job Description

Wholesale Strategy & Operations

Feetures is Meant to Move. Are you?

Position Summary:

We’re looking for a highly strategic and operationally minded leader to serve as the VP of Wholesale Strategy & Operations who will report directly to the CEO. This hybrid role, which sits in Charlotte, NC will be responsible for driving the global wholesale growth strategy while building the systems, tools, and processes that support scalable execution. The ideal candidate has experience working with global wholesale partners, understands the commercial and logistical complexities of international markets, and can partner cross-functionally to drive data-informed decisions.

Your Responsibilities:

Strategic Leadership

• Define and drive the global wholesale strategy, focusing on profitable growth, market expansion, and channel optimization.
• Collaborate with executive leadership to set global revenue targets, territory plans, and partner priorities.
• Identify and evaluate new market opportunities, distributor partnerships, and key accounts across regions (North America, EMEA, APAC).
• Support top-tier account development and key meetings with major wholesale partners.

Wholesale Operations

• Oversee the end-to-end wholesale process: sell-in, order capture, fulfillment, and post-season analysis.
• Lead seasonal calendar management and ensure alignment across merchandising, sales, and planning functions.
• Build and improve wholesale processes, including account setup, pricing, order management, and margin governance.

Sales Enablement & Tools

• Implement and optimize sales tools and platforms (B2B portals, CRM, ERP integrations) to streamline global execution.
• Create and manage global sales playbooks, SOPs, and seasonal toolkits for sales teams and regional partners.
• Ensure wholesale teams are equipped with the right product information, pricing, and market insights.

Forecasting, Planning & Analytics

• Partner with planning, finance, and regional sales leads to build detailed sales forecasts by market and key account.
• Develop global dashboards and reporting tools to track performance, sell-in/sell-through, and seasonal trends.
• Drive continuous improvement in forecast accuracy, inventory efficiency, and demand planning alignment.

Cross-Functional Collaboration

• Act as the key operational partner to product, marketing, planning, and customer service.
• Ensure cohesive global go-to-market execution: aligning timelines, product assortments, and delivery windows.
• Work with planning and logistics to resolve wholesale order flow, allocation, and delivery issues.

Qualifications:

• 10+ years of experience in global wholesale sales, strategy, or operations within apparel, footwear, or consumer goods
• Experience scaling wholesale business globally (NA, EMEA, APAC) in a fast-growing, premium brand environment
• Deep understanding of both strategic account development and operational execution
• Strong analytical mindset; experienced with ERP, B2B sales platforms, and CRM tools
• Proven cross-functional leadership with a strong ability to influence across teams and geographies
• A balance of strategic thinking and executional rigor, with strong project management capabilities
• Ability and willingness to travel internationally as needed

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Life & Disability insurance
• Paid holidays and PTO
• 401(k) with company match

Paid Time Off and Company Paid Holidays:

• Feetures offers 20 PTO days which are available to you on day-one of employment. After 5 years, PTO days increase to 25.
• Additionally, Feetures offers 10 company paid holidays along with 1 floating holiday to be used at your discretion.

Perks:

• Parking provided (Charotte office and onsite at Hickory office)
• DEIB team
• Employee Engagement team
• Monthly stipend to pursue/maintain an active lifestyle

Feetures is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reasons protected by law.

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