Rentention Marketing Specialist Job at TYR Sport, Farmingdale, NY

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  • TYR Sport
  • Farmingdale, NY

Job Description

Summary / Objective

TYR Sport is seeking a Retention Marketing Specialist with strong expertise in Klaviyo to lead our email/SMS lifecycle efforts as well as our loyalty and referral programs for both the US and EU. This is a full-time, in-office role responsible for building and optimizing campaigns that increase customer loyalty, engagement, and lifetime value. You’ll play a key role in shaping the customer journey across post-purchase, re-engagement, win-back, and other key lifecycle moments.

Position Responsibilities and Accountabilities:

  • Own the strategy, execution, and optimization of all email and SMS marketing campaigns using Klaviyo
  • Create and manage customer segmentation, automated flows, and personalized content to drive retention and increase LTV
  • Analyze campaign performance and lifecycle data to improve open rates, click-throughs, and conversions
  • Collaborate with creative, e-commerce, and product teams to align messaging, promotions, and branding across channels
  • Test and iterate on A/B experiments to optimize subject lines, content blocks, send times, and segmentation strategies
  • Monitor performance metrics, KPIs, and report on retention trends to leadership
  • Stay updated on retention best practices, compliance regulations (e.g., TCPA, CAN-SPAM), and emerging trends
  • Support special campaigns such as product launches, seasonal promotions, and loyalty program initiatives

Qualifications and Competencies:

  • Strong understanding of email/SMS marketing strategies, customer segmentation, and lifecycle automation
  • An analytical mindset with the ability to interpret data and make data-driven decisions
  • Proficiency in email performance metrics and tools like Google Analytics
  • Strong attention to detail and project management skills
  • Excellent communication and cross-functional collaboration abilities
  • Passion for sports, fitness, or the TYR brand is a plus

Education and Experience

  • Bachelor's Degree in Marketing ora similar field.
  • 3–5+ years of experience in retention/lifecycle marketing, with proven hands-on experience using Klaviyo

Job Tags

Full time, Seasonal work,

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