Job Description

A leading real estate operator specializing in last-mile logistics is seeking a Director of Digital Performance Marketing & Social Media to drive data-driven marketing strategy and execution across a variety of digital platforms. Reporting to the VP of Digital Marketing & Communications, this role will lead performance marketing efforts with a strong emphasis on analytics, paid social media, cross-functional collaboration, and budget management.

The successful candidate will bring hands-on expertise in campaign setup, dashboard development, and reporting—along with the ability to manage multiple performance channels simultaneously. This individual will thrive in a fast-paced environment and demonstrate the ability to present insights and campaign performance to senior leadership.

Compensation for this role ranges between $145k-$155k. Compensation is based on experience. The role is hybrid in Larkspur, CA 3 days per week in office. Please only local candidates apply.

Key Responsibilities

• Aggregate, analyze, and synthesize data from email, digital platforms, paid media, web, and social to shape marketing strategies.
• Utilize tools such as Google Analytics, Google BigQuery, Marketing Cloud, and Data Cloud.
• Develop dashboards to visualize KPIs.
• Perform A/B testing to refine creative, messaging, and landing pages.
• Track conversion paths, funnel performance, and campaign ROI across platforms.
• Lead and execute paid media strategies across programmatic, social, search, and display platforms.
• Prioritize campaigns based on data and performance metrics while understanding full customer journey.
• Own end-to-end campaign setup and performance optimization across platforms like LinkedIn, Meta, StackAdapt, The Trade Desk, MediaMath, Treydesk, and Basis Technologies.
• Manage campaign budgets and adjust allocation to maximize efficiency and results.
• Ensure timely campaign delivery, strategy alignment, and cross-functional coordination.
• Continuously evaluate digital marketing trends and make strategic recommendations.
• Benchmark against competitors and industry best practices to maintain a leadership position in digital performance marketing.
• Collaborate with analytics and data science teams to improve attribution models and insight generation.
• Present insights, performance reports, and strategic plans to senior stakeholders.
• Coordinate with internal departments including IT, customer experience, content, and communications.
• Manage external vendors and partners, ensuring technology and campaign execution meet business goals.

Qualifications

• Bachelor’s degree in Marketing, Business, Technology, or related field.
• 10+ years of experience in digital marketing, ideally with B2B focus.
• Expertise in digital platforms: Google Analytics, Google Tag Manager, Google BigQuery, Adobe Analytics, Salesforce, HubSpot, Snowflake, SQL, and advanced Excel/Pivot tables.
• Experience with large DSP platforms including StackAdapt, The Trade Desk, and Basis.
• Proven ability to create and manage dashboards in Power BI, Looker Studio, and Tableau.
• Strong communication skills and ability to simplify complex data for stakeholders.
• Highly analytical with a demonstrated ability to translate insights into actionable marketing strategies.
• Skilled in leading campaign execution while managing multiple concurrent initiatives.

This is a high-impact, hands-on role for someone who thrives at the intersection of data and creativity. If you’re passionate about performance marketing, fluent in campaign data, and eager to drive measurable growth, this role offers a great opportunity to lead strategy in a fast-paced, innovative environment.

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